case study
0 to 200 users. Super-charging AlertCards growth.
What we achieved
201
users within 7 days
230
users within 8 days
26
average daily sign-ups
THE CHALLENGE
Gaining the first 200 users for a startup always presents a significant hurdle. Establishing trust in data security and usability amidst a competitive market demands transparent communication and intuitive design. Success hinges on building credibility, demonstrating value, and iterating based on user feedback.
PROJECT GOALS
Concept
Map the customer journey process,
and define pain point and roadblocks commonly faced
Design
Design an easy to onboard website that can effectively communicate the unique selling point of AlertCards
Deployment
Deploy the website and secure it against common forms of attacks and bots
THE PROCESS TO SUCCESS
step 1
CONCEPT
We started with the customer journey mapping process, ensuring that we have a complete understanding of the roadblocks AlertCards customers would face. The understanding then laid the basis for the next steps.
1
step 2
DESIGN
Our team of designers, developers worked together to create a website that could reflect the unique selling point of AlertCards and optimized it to solve the painpoint encountered when onboarding.
2
step 3
DEPLOY
We worked on deploying while ensuring that there are zero glitches in the system when it runs on multiple servers and to make sure that we can achieve a consistent uptime of 99.99%.
3